Coach Spring 2021 collection within Coach Forever, is a mix of past, present and future designs in collaboration with Juergen Teller. Created in unprecedented times, Coach Forever spotlights the optimism of craft, community and responsibility to the planet through new, vintage and archival Coach designs.
Coach Forever is a reflection on what matters most right now and a statement about responsibility, renewal and reduction. Inspired by Coach Creative Director Stuart Vevers’ vision of practical optimism, the collection tells the story of Coach bags beyond the runway as they are worn, cared for, personalized and passed down. Grounded in Coach’s legacy of craft, it offers a vision of a more mindful future featuring better-made things.
Emphasizing the house’s commitment to a more environmentally responsible approach to fashion, Coach Forever introduces bags crafted to last from vegetable-tanned, naturally-dyed leather alongside totes made completely of recycled materials. These include fabrics made from recycled plastic bottles, accessories and ready-to-wear crafted of up-cycled remnants, and vintage pieces personalized with embellishments and embroidery.
Worn by members of the Coach Family, a global cast that includes Kaia Gerber, Kate Moss, Debbie Harry, Kiko Mizuhara, Jeremy Lin, Megan Thee Stallion, Cole Sprouse, Jon Batiste, Paloma Elsesser, Hari Nef, Binx Walton, Lexi Boling, Xiao Wen Ju, Kelsey Lu, Bob the Drag Queen and Rickey Thompson, the presentation brings together friends of Coach to tell a story about the enduring importance of community and inclusivity.
