Bulgari has unveiled a new capsule with the succinct name ‘Miracles of Love’. The line features jewellery dedicated to the tender feeling. Inspired by the distinctive letter “V” in their BVLGARI logo and the Roman numeral five, the brand’s designers designed pieces in the form of five-word messages to celebrate every holiday of love, from Valentine’s Day to Mother’s and Father’s Days.
The phrases ‘Your love gave me freedom’, ‘Thank you for having me’ and ‘Because you taught me’ are about different facets of love through the lens of Bulgari’s deep cultural traditions. The campaign also explores another association, namely with the five fingers of the hand, tactilely symbolising physical contact and visually symbolising emotional contact.
