Rihanna became the new face of Dior’s J’Adore fragrance, replacing actress Charlize Theron, who has been an ambassador of the perfume house for the last 20 years. The commercial was shot in a short film format by director Steven Klein.
‘Strong, dazzling and inspiring, Rihanna embodies the triumphant and free-spirited femininity of J’Adore through the lens of Steven Klein’s vision. A new golden era is beginning for J’Adore and Rihanna,’ reads the video’s caption.
In an interview with Britain’s Elle, Rihanna raved about working with director Klein.
‘I always enjoy working with Steven. Despite everything he’s achieved, he still has such a genuine, pure, childlike passion for art. It’s an incredible joy to work with artists like him!’
According to Rihanna, she has always been a fan of J’Adore perfume.
‘I’ve always loved that perfume. My mum worked in a perfume shop and would bring home testers when they were almost empty. We always had a bottle of J’Adore in our house. Personally, I think these perfumes have tremendous power! They can give you confidence, evoke memories and transport you to other worlds,’ says Rihanna.
Note that the commercial features Rihanna’s super hit song ‘Love On the Brain’.
