Jewellery house Bulgari has unveiled the 2022 campaign, which is called ‘Unexpected Wonders’. The campaign was shot in Rome, the eternal city that is an endless source of inspiration for the brand.
The ads featured brand ambassadors Anne Hathaway, Zendaya, lead singer of South Korean band Blackpink Lisa, Priyanka Chopra and Shu Ki. Each of them showcased a number of iconic Bulgari jewellery and watch creations: jewellery from the Serpenti, B.zero1, BB and Divas’ Dream collections.
In addition, Zendaya and Anne starred in a short film by Italian director Paolo Sorrentino. The actresses enjoy a magical rain of flowers and a breathtaking view of Rome, against the backdrop of the “small and big wonders” that happen to them. In the video, Anne appears in pieces from the Serpenti collection, wearing jewellery and watches from the Divas’ Dream collection, while Zendaya shows high-jewellery creations from the B.zero1 and BB collections.