Last October Hailey Bieber became an ambassador for the world-renowned jewellery house and finally, after many months, it unveiled her debut advertising campaign. In the campaign footage the model and businesswoman showcases jewellery from the new ‘T’ collection – a pendant necklace, 18 carat rose gold hoop earrings with diamond pave, earrings-cuffs and more.
The shoot took place in Los Angeles, and for the photo shoot Hailey tried on the image of a businesslike, confident lady. In the photo she poses in a nude black blazer, a light grey pantsuit of an oversize blazer and palazzo trousers, and a light-coloured set of a white top and pink miniskirt.
“I have very special memories of the girls wearing Tiffany & Co. jewellery that I admire,” said Hailey Bieber. – “I’m honoured to join such an iconic legacy as the face of the Tiffany T collection.”
“Hailey Bieber is a contemporary style icon who embodies the powerful spirit of the Tiffany T collection,” said Alexander Arnault, executive vice president of product and communications for Tiffany & Co. – “We are delighted and thrilled to have her starring role in our new campaign for the Tiffany T collection.”
The release came against the backdrop of difficult events in her personal life: not so long ago she suffered a microstroke herself, and her husband Justin Bieber is now himself fighting for life. The musician recently revealed that he has been diagnosed with Ramsay Hunt syndrome. This is a complication of shingles, which affects the facial nerve and causes hearing loss and severe pain.