Fendi’s men’s collection was shown in Milan. Noah Schnapp, Edgar Ramirez, Cameron Dallas, André Lamoglia, Anson Boone, rapper Zico, journalist Anna Dello Russo, blogger Matilda Ferragni and other guests met in a cool blue hall that contrasted with the oppressive summer heat outside.

This time, the Italian house combined Californian sun, nature and workwear into a laid-back cocktail perfect for both the metropolis and the holiday. According to Silvia Venturini-Fendi, the line is built on a never-ending game of contrasts and juxtapositions.

The colour palette reflects the earth, sea and sky – from melon and indigo to ochre, mastic, cornflower blue and silver grey.  The decorations range from soft fringes and tassels to terry cloth and beaded wreaths of daisies. Swirling patterns of a meteorological planet map decorate jacquard jackets alongside bucolic cowhide motifs and the FF monogram motif appears as a psychedelic ornament on linen or as a relief on plain cotton knitwear.

Real and fancy denim intertwine throughout the collection: shabby trompe-l’oeil print on plush dressing gowns, cut into long jeans with five pockets, framing frayed shoppers and bags, and mirrored in soft, ultra-light shorts in chambray fabric with feather edging. Crisp poplin, technical cotton and ripstop are cut into straight shirts with sharp collars, anoraks and capes and embellished with Selleria ultrasound stitching or leather patch pockets.