Ryan Gosling, who became an official TAG Heuer ambassador last October, is making his second advertisement for the brand. It’s timed to coincide with the release of The Gray Man by the Russo brothers. He will be seen together with Chris Evans and Ana de Armas in the film, which has already been dubbed Netflix’s most expensive movie. The film premiered in the US the day before.

Despite the fact that Ryan starred in the film with his natural hair colour, in the pictures he poses in front of a crashed car with blonde hair. The actor got it for the movie about Barbie dolls, where he plays Ken.

Ryan Gosling also attended a private dinner in his honour as part of the promotional campaign for the new watch collection.

“We’re delighted to be in Los Angeles to celebrate and support our valued ambassador Ryan Gosling who starred in The Gray Man, with TAG Heuer as his partner. This collaboration represents the spirit of the brand and we’re thrilled to see Ryan on screen wearing the exquisitely chic TAG Heuer Carrera on his wrist, which, like Gosling’s character, doesn’t give up on the assault,” said CEO Frédéric Arnaud.

TAG Heuer friends and partners attended the event, which was held at Simon House in Beverly Hills, and included directors Joe and Anthony Russo, actress Jessica Henwick and others.