Natalie Portman has become the face of Dior Forever advertising campaign. In the footage and in the video she together with 22-year-old actress and model Yara Shahidi presented the world’s most popular Rouge Dior lipstick, which the brand decided to update and relaunch. In the photos, the celebrities pose in scarlet silk gowns against a blue sky backdrop. The shoot took place in an area very similar to the desert. The author of the short, but very beautiful advertisement was Arno Whittenhow and the art director was Madeleine Hollander. The photo shoot was made by Vivian Sassen.
The new Rouge Dior Forever line is presented in 22 shades upon which Peter Phillips, the creative director of Dior cosmetics line, worked. He came up with five “unexpected” shades, including “charcoal” 111 Forever Night, “earthy” 825 Forever Unapologetic, “brick” Forever Daring, “red ochre” 742 Forever Confident and “warm sand” 231 Forever Tender. It promises that the lipstick will last for 16 hours on the lips after application.
“Rouge Dior Forever pushes the boundaries of what is possible, offering a lipstick that combines a convenient stick gesture and a liquid formula without transfer,” said Laurent Kleitman, president and CEO of Parfums Christian Dior.
Incidentally, according to LVMH (Moët Hennessy Louis Vuitton), Rouge Dior is the best-selling lipstick globally, with one unit purchased every two seconds.