Supermodel Rosie Huntington-Whiteley, 35, launched her own beauty brand last year, but the brand already has millions of followers on her social media accounts and seems to be growing steadily. The day before was the official opening of Rose Inc’s pop-up shop in London. During the day, Rosie was personally present at the event and told guests about the brand’s new line.

At the presentation Victoria’s Secret “angel” appeared in a tight black dress with long sleeves and semitransparent satin skirt and completed the image with a strict man’s jacket and patent leather boots to match. In addition to shoppers, some of Rosie’s British model friends also visited the shop.

Rosie’s products are suitable for vegans and are not tested on animals. Among the hits of the brand are a cleansing tonic, a serum and an eye cream. In addition, the Rose Inc range includes make-up brushes and sponges made from natural materials.