While everyone everywhere is talking about the stars’ Halloween outfits, the fashion industry has already turned the calendar over and begun preparations for Christmas and New Year’s Eve. One of the first to present its pre-holiday campaign was mass-market H&M.

The brand decided not to abandon the classic sequins and made them in all sorts of sizes and colours. The 2022 flagship trend is barbicore, which has given rise to a range of gowns and suits in pink, ranging from delicate candy pink to deep fuchsia.

Actress Chloe Sevigny, models Paloma Elsesser, Jill Kortlev, Adut Akech, Mika Arganaraz and Mona Tugaard, as well as Jordan Barrett took part in the photo shoot and filming of the dynamic commercial.