A correctly selected PR strategy is very important for each brand as well as determining the character and positioning, creating the right reputation in the media. All these topics were covered at the forum that took place on October 27 at Mazaya Business Avenue. The main speaker of the forum was Igor Sergeev, a successful businessman, investor, journalist, founder of PR Company “Papa Media”, top publications “Dubai People” and “WOW Magazine”.

Igor Sergeev announced the start of a new premium project “Another Level” at this forum. The main goal of the project is to discover new stars, to show the authenticity of a new modern entrepreneur and expert.

The founder of the project will choose 10 people who will receive new recognition in the top media. A complete unique PR strategy, nature and positioning of the brand will be created and determined especially for the participants of the project. Also the participants of the project “Another Level” get their first publications in the top media, a speech on the same stage with well-known experts and speakers, etc.

All the results and progress, achievements and changes of the project participants can be followed in a specially created blog.

Igor Sergeev has created a unique new format that will help its participants discover and show the whole world their personality, expertise and professionalism, pump their strengths and reach a completely new level.