The sports giant Adidas has made Jenna Ortega, star of the new Tim Burton series ‘Wednesday’, a global ambassador. Adidas said it shares a common desire with the young actress to develop the culture of the younger generation. Jenna became the face of an entirely new division of the corporation, which was named Adidas Sportswear.

According to Hypebeast, the details of the collaboration between top managers of the brand will be announced later this year. Adidas also recalled that Jenna is an “avid football fan” who also enjoys fitness and yoga. Company representatives noted, above all, the importance of the fact that Jenna “does what she believes in” and gives everything she loves to do.

Ortega, for her part, said that her love for Adidas stretches back in time:

“The company has always been present in sports, music and culture and continues to be an innovator in many areas. Growing up, Adidas trainers and T-shirts were always relevant to me and to this day most of my wardrobe consists of the ‘iconic three stripes’. I am honoured to be part of this legendary family of change makers and the face of its new brand. I can’t wait to show it to you guys,” Jenna commented on social media.