Savage X Fenty has unveiled an advertising campaign for its new collection. The brand’s name is Full Speed. In the video the brand founder and young mum Rihanna poses in the image of a racer. The singer tried on a black hoodie with a cut-out, a bustier top and sports trousers in the style of racing uniform, which is distinguished by a checkered pattern on the laces and clothes.
The collection combines functionality and modern design. The capsule contains a wide range of items in different categories, from sportswear to leisurewear.
The new drop includes tracksuits with flame prints, comfortable tops and checked trousers, push-up leggings, hoodies, underwear sets and much more. The items are available in sizes from XXS to 4XL.
Rihanna started her own clothing line in 2018, originally as an underwear brand. But the singer’s passion for fashion later grew into a full-fledged collection of sportswear, homewear, lingerie, and Fenty Beauty cosmetics. At the moment, the businesswoman is further developing her empire. The performer has applied for registration of the Fenty Kids trademark. Apparently, Rihanna is going to launch a children’s clothing brand.