One day before the official launch of New York Fashion Week, former Céline creative director, designer Phoebe Philo, announced that she will launch her own brand later this year. The new brand will be part of the LVMH conglomerate.

“Our innaugural collection will be revealed and available on our website in September 2023. We will be opening for registration in July 2023 and look forward to being back in touch then,” she wrote on social media, having previously cleared her accounts of old content.

The post of creative director of Céline was held by British Philo from 2007 to 2017. The fashion community believes it was she who revived the brand’s aesthetic, working with concise shapes, relaxed silhouettes and understated hues. As part of her collaboration with Céline, Philo developed several bag designs that became instant bestsellers, such as Trapeze, Luggage and Trio.

Prior to Céline, Phoebe Philo designed collections for fashion house Chloé from 1997 to 2006. The designer talked about plans to launch her own brand back in 2021.