The daughter of supermodel Kate Moss has become the new ambassadress for the American division of Yves Saint Laurent Beauty. Lila Moss will take part in the advertising campaigns of cosmetic products, including foundations, lipsticks, mascaras and many others. According to the model, her favourite products of the brand right now are Lash Clash mascara and Rouge Volupté Candy Glaze lip balm.
“My relationship with beauty has to do with feeling like myself and being confident. I’ve always done natural makeup, but I like to experiment more when I go out,’ she said.
Lila Moss said she loved the brand’s approach to beauty:
‘When we shot the campaign, it was a pleasure to work collaboratively with the team to make sure that the products we used were right for me. It was the personal connection with the products that made me very happy with this collaboration.”
At 16, Kate Moss’ daughter made her modeling debut as the face of Marc Jacobs Beauty’s 2018 advertising campaign. Over the course of her career, she has collaborated with Miu Miu, Fendi, Chanel and other fashion houses, as well as starring in several Vogue covers.