Gucci fashion house has announced a new advertising campaign for the iconic Gucci Guilty fragrance, which will be unveiled on March 1. Popular rapper A$AP Rocky (real name: Rakim Myers), Julia Garner, known for the TV series “Inventing Anna” and Canadian actor Elliott Page starred in it. The shots were authored by fashion photographer Glen Latchford.

“They are meant to represent an ode to self acceptance, friendship and love in all its manifestations through a story of tenderness, imagination and curiosity,” Gucci said in a statement.

All three celebrities have previously collaborated with the brand. Garner has repeatedly appeared on the red carpet in Gucci looks, while A$AP Rocky has been a guest of the shows, worked on show invitations and starred in advertising campaigns. A$AP Rocky and Julia are also expected to be among the guests at Gucci’s fall womenswear show in Milan on Friday, February 24.