The new Tiffany & Co. flagship shop was redesigned and opened in New York City. The new name of the unique building located at the intersection of 57th Street and Fifth Avenue is The Landmark. Inside, jewellery and immersive showcases are on display. Participating in the ribbon-cutting ceremony were Alexander Arnault, 30, executive vice president of product and communications for the jewelry brand, and actress and Tiffany & Co. ambassador Gal Gadot.

NEW YORK, NEW YORK – APRIL 27: Zoë Kravitz and Hailey Bieber attends as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)
NEW YORK, NEW YORK – APRIL 27: (L-R) Brooklyn Peltz Beckham, Florence Pugh, and Nicola Peltz Beckham attend as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)

The event was attended by a number of celebrities. Among them were Hailey Bieber, Florence Pugh, Zoë Kravitz, Katy Perry, Blake Lively, Anya Taylor-Joy, Barbara Palvin and Dylan Sprouse, Brooklyn Beckham and his wife Nicola Peltz and other stars.

NEW YORK, NEW YORK – APRIL 27: Gal Gadot attends as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Tiffany & Co.)
NEW YORK, NEW YORK – APRIL 27: Blake Lively attends as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Tiffany & Co.)
NEW YORK, NEW YORK – APRIL 27: Katy Perry attends as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Tiffany & Co.)
NEW YORK, NEW YORK – APRIL 27: Anya Taylor-Joy attends as Tiffany & Co. Celebrates the reopening of NYC Flagship store, The Landmark on April 27, 2023 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Tiffany & Co.)