The new Tiffany & Co. flagship shop was redesigned and opened in New York City. The new name of the unique building located at the intersection of 57th Street and Fifth Avenue is The Landmark. Inside, jewellery and immersive showcases are on display. Participating in the ribbon-cutting ceremony were Alexander Arnault, 30, executive vice president of product and communications for the jewelry brand, and actress and Tiffany & Co. ambassador Gal Gadot.

The event was attended by a number of celebrities. Among them were Hailey Bieber, Florence Pugh, Zoë Kravitz, Katy Perry, Blake Lively, Anya Taylor-Joy, Barbara Palvin and Dylan Sprouse, Brooklyn Beckham and his wife Nicola Peltz and other stars.