Hollywood actress Angelina Jolie has announced the launch of her own clothing brand Atelier Jolie. The film diva shared the information on social media. There she marked the page of her new project. The star is going to democratize the fashion industry and create a convenient platform that will allow customers to buy clothes of new talented designers.
Angelina plans to launch a separate online resource. There the brand’s representatives will be looking for master sewists, giving them new space for creativity. Atelier Jolie plans to specialize in vintage fabrics and use them in the production of new clothes. This way the fashion house will be in line with the eco-conscious agenda.
“I am creating a place for creative people, for creative collaboration with skilled tailors and tailors, who are real craftsmen. For those who will create their own design with freedom,” Jolie wrote.
The brand intends to produce couture clothing. In addition to haute couture pieces, customers will be able to order custom tailoring. Also under the brand Atelier Jolie will be released jewellery and textiles, such as linens. Information of the launch of the fashion house was first reported back in March this year. Jolie is expected to present her debut collection in autumn 2023.