To celebrate the start of the summer season, Fendi has announced two exclusive special projects in beach resorts in Spain. There, the new Astrology collection launches from May 2023. With references to the iconic Spring-Summer 1990 and 1993 collections from the brand’s archives, as well as key codes created by creative director Kim Jones, it is a reflection of Fendi’s past and present that celebrates the current summer.
From 30 May to October, the brand lands in Ibiza, at Marina Ibiza. A specially created temporary shop is open there. The 60 square metre boutique is characterised by a summer mood and bright colours. The Astrology 2023 summer capsule can be admired in this unique setting. From 13 June, Fendi is taking over the Puente Romano resort as part of a second special promotion. The space is designed in an Andalusian rustic style. Here, guests enjoy fine dining, buzzing nightlife and relaxation in the open spaces of the Costa del Sol.
To celebrate the opening of the new three-storey boutique in Puerto Banus, the brand has designed the Chiringuito area in a special style. The elegant space is decorated with bright prints and colours traditional to the fashion house, specially selected furniture, cushions and textiles. Each table has a decoration reminiscent of the striped colours of the Astrology collection: red and white rugs are complemented by ceramics decorated with zodiac signs. The beach directly opposite Chiringuito sets the mood for relaxation with its Balinese beds, sun loungers and changing cabins.
For this special occasion, Fendi is also opening a pop-up shop near Chiringuito, where key pieces from the new collection are presented alongside the house’s main models. On the seafront, the brand has set up cosy open-air lounges with cushions of different sizes and colours, from red to yellow, and soft carpets in beige tones. The fashion house also makes customised water sports equipment, such as sailing boats.