The Kardashian family knows how to make millions of dollars. Last month, the value of Kim’s brand Skims grew to $4 billion. Her younger sister decided to keep up with her. Insiders revealed that Kylie Jenner, 26, intends to “change fashion” and launch her own clothing brand.

Page Six, citing informants, assures that the businesswoman plans to create things in the style of “quiet luxury”. Insiders say that Kylie has already signed a contract with Jens and Emma Grede. The pair are the founders of Good American. They have successfully launched Kim Kardashian’s Skims and Khloe Kardashian’s Khlo√© brands.

“Kylie has always been interested in fashion. Now she has stepped up and has a clear vision of what she wants to create,” says the insider.

Kylie is already a successful entrepreneur. At the end of 2019, she sold 51 per cent of her cosmetics and skincare brand Kylie Cosmetics to Coty for $600 million. According to journalists, Kylie Jenner is confidently moving towards becoming the new style icon of the Kardashian family, taking away the palm of supremacy from her older sister Kim.

“Each girl has her own vision. They inspire and spur each other on. They are all so different and independent, but they give each other a lot of advice,” the publication quoted an insider as saying.

Recently, Kylie Jenner announced the release of her own line of Bratz dolls. The images of the toys repeat the annual images of the TV diva at the Met Gala. For example, the first doll from the line symbolises Jenner’s appearance at the ball in 2019 in a bright purple Versace dress with flounces.