Tom Ford’s Spring/Summer 2024 collection has been hailed as one of the most successful debuts of the season, with new designer Peter Hawking managing to retain the brand’s signature sensuality but make it even more modern. Three months after his first show as creative director of Tom Ford, he unveils an ad campaign that continues his vision.

The ad campaign was shot by photographer Robin Galige, and the essence of the Tom Ford woman is embodied by models Jeanne Cadieu, Alaato Jazyper and Eva Komuves. The new collection is dedicated to the luxury of the 1970s, and the main highlight of the shoot is a strapless dress decorated with a spectacular buckle. In addition, the line includes a light pinstriped suit and a mesmerising gold dress that shimmers in the dynamics.

By the way, stylist Marie Shikes adds extra chic and completeness to the looks with the help of Tom Ford’s signature accessories – sunglasses, clutch bags with T-straps and elegant heels.