Superstar Lana Del Rey has become the new face of Kim Kardashian’s SKIMS brand. For Valentine’s Day, the businesswoman and the singer released a spectacular collaboration – a series of photos of Del Rey showing off the festive lingerie range.

‘I’ve been a huge fan of SKIMS since the beginning, so to be a part of their Valentine’s Day campaign is so exciting,’ the artist shared in a press release. – ‘Their collection is so beautiful and dreamy, and collaborating with photographer Nadia Lee Cohen was so much fun. I hope you enjoy it as much as I do.’

The sexy ad references the aesthetic of old Hollywood and vintage America, which is close to Grammy 2024 nominee Lana Del Rey. In one photo, she is wearing a soft blue lace bodysuit with a neckline, gloves, and accessorised with hairpins and bows. A huge satin box in the shape of a heart acted as a decoration. In another photo Lana dressed up as a gothic bride and wore a black lace veil. The new SKIMS Valentine’s Day collection will also feature cosy heart patterned jumpers.

‘SKIMS Valentine’s Shop will feature more than 29 limited edition collections of lingerie, sleep sets, and home wear to suit every figure,’ the brand said in a press release.

Thus, one of the most famous artists of Hollywood joins the ranks of musicians, models and actors collaborating with the popular brand of the Kardashian sisters.