21-year-old aspiring model Lila Moss is confidently following in the footsteps of her famous mother, who is rightly considered a catwalk icon. The girl is often filmed for advertising together with Kate, and recently they have become one of the most sought-after modelling duos in the bloodline. Thus, mother and daughter, being close friends of designer Kim Jones, became the faces of the new advertising campaign of the legendary Fendi Peekaboo bag.

The understated campaign shots show the models cuddled up together holding beige coloured Peekaboo bags. Both Lila and Kate are wearing the same shade of noodle-knit jumpers. Both models unravelled their blonde straight hair for the photo shoot and wore minimal make-up, which did not distract attention from the object of the advert.

And recently Lila starred for the cover of Spanish Vogue, in an interview with which she admitted that she is much more responsible about life and career than her famous mum at the same age. By the way, the model signed her first contract at the age of 16 with Kate’s agency: it was important for the modelling legend to keep control of her daughter’s affairs.

Lila is Kate’s only heiress. She gave birth to her daughter in a relationship with the famous journalist and publisher Jefferson Hack.