Cara Delevingne is promoting Stella McCartney’s Falabella bag right in the bag! The brand has released an unusual campaign, with footage of the 31-year-old actress and supermodel climbing out of a giant dark grey tote adorned with massive silver chains. Notably, the accessory is made of eco-leather, in keeping with the modern agenda.

“The star of our Spring/Summer 2024 season, Cara Delevingne, stands for cruelty-free fashion,” reads the caption on the official Stella McCartney account.

For the campaign, the star posed nude, showing off her many tattoos, done by star artist Keith “Bang Bang” McCardy. The stylists did not apply heavy make-up to the model, and also did without complicated hairstyles, leaving her hair unstyled.

Cara herself in the frame confirms:

“I’d rather walk around naked than wear natural leather.”