Last Tuesday, 36-year-old billionaire Rihanna officially announced the launch of her new project – a hair brand Fenty Hair, which will go on sale on 13 June. The superstar accompanied the announcement with a spectacular commercial in which she starred herself along with models of different races, ages and builds. The Fenty Hair products are shown only in passing in the advert.

“You know how important it is for me to style my hair beautifully,” Rihanna teased on her personal blog, which has more than 310 million followers. – “I’ve had all colours and hairstyles, from blonde to braids, so I’m launching a range to strengthen and repair all hair types. Which is exactly what we really need. It’s time to play around and get stronger with your style”.

Notably, Rihanna appears in the advert with a short haircut that doesn’t require any special care. Fenty Hair is currently the latest subsidiary of the Fenty Beauty conglomerate, which also includes the Fenty Skin and Fenty Fragrance ranges. The star’s fans, however, were disappointed by the announcement. They have been waiting for the singer to announce a new album for several years, but she continues to devote herself to business.

However, there were those fans who fully supported the star.

“You don’t understand, you poor things. Rihanna is done with music. This woman is in business and is busy creating wealth for her generation.”