Harvey Nichols – Dubai launches its Ramadan 2021 Campaign. The campaign captures the essence of the season in a serene setting at the desert, where traditions are reimagined with unparalleled sophistication and grace.
Inspired by the natural warm sunlight at dusk and the soft, diffuse glow of the moon by night, the campaign showcases a collection of modest silhouettes in elegant fabrics and colors, paired with statement accessories and fashionable footwear. With an array of regional and international designers embracing the holy month, expect to see quintessential staples such as sweeping kaftans, elegant abayas, dainty jumpsuits and demure dresses.
This year, Harvey Nichols – Dubai unveils an exclusive edit of Emirati fashion brands for the contemporary woman. IAM MAI presents statement pieces of intertwining knots representing human connection, artistically placed on collars and sleeves, with details taking the form of puffed sleeves and double box pleats. A bold color palette is fused with monochromatic shades, while skirts paired with cropped tops are tied together with wide fabric belts. Blending the unexpected with the traditional, ILLUSTRELLA brings impeccably tailored styles with the opulence of taffeta silk, chiffon, organza and tulle through designs inspired by the beauty of bouquets. Channeling the aura of flowers through petal cut necklines and sleeves brings out a sense of graceful femininity, while intricate embellishments handcrafted from crystals and pearls add a glittering touch. At Serrb, long dresses, separates and jumpsuits in soft hues capture the warmth of summer days, while paying attention to intricate details such as beaded fringes and tassels for a playful touch.
Also for womenswear, MARMAR HALIM offers a fusion of eastern and western Ready-to-Wear gowns that capture minimalistic and colorful collages that perfectly blend in creative cuts and motifs. Rasario pays tribute to femininity with tailor-made dresses designed for special occasions, with delicate translucent fabrics that will leave a lasting impression. Luxurious fabrics, unapologetically lady-like silhouettes and striking colour-ways come together in statement kaftans from Bambah, while versatile pieces with abstract patterns, vibrant lines and dreamy drapes are designed to flatter all body types and shapes at Louisa Parris.
The Harvey Nichols – Dubai Ramadan 2021 campaign launches in-store on 31st March 2021.