Red stands for luck, joy, and happiness. It is the colour of celebration, vitality, strength, power, determination as well as passion, desire, and love. No wonder that red and gold abound at Chinese New Year -and on Valentines day, when red roses are the lingua franca of love. Red and gold are also the colours of the plush theatres where Italian operas are performed. In the works of Rossini, Bellini, Donizetti, Verdi and Puccini, we find tales that enact those very emotions that beat in Max Mara’s heart: love, strength and power.

To mark this most special and auspicious time of the year, Max Mara sends its message of love and strength around the world. The strongest silhouettes of the season on in a single signal shade that is itself one of Max Mara’s timeless icons.