Giorgio Armani unveils LIP POWER – the new Longwear lipstick that lends a vivid intensity to lip color, captured in a formula that feels light and comfortable to wear. With a flattering satin finish, LIP POWER meets every lip color expectation: the matte color users looking for more comfort, the shine lovers looking for longer wear.

Photo by Armani Beauty

LIP POWER embodies the fusion of Giorgio Armani’s make-up artistry and expertise, with the brand design signatures. The LIP POWER collection is composed of a rich palette developed so that there is a shade to reveal each wearer’s individuality, allowing for the ultimate in self-expression.

With 25 new shades, LIP POWER is Simple to apply, convenient to carry, and seamlessly fits into the wearer’s life.