Starting this year, three-time NBA Champion Draymond Green is the face of the co-branded BOSS and NBA Capsule Collections for Spring/Summer 2021 and Fall/Winter 2021. The Spring/Summer 2021 campaign launched mid-February featuring Green along with a culture cast team including NBA G League forward Isaiah “Zay” Todd, Grammy-nominated rap artist Aminé, and jewelry designer Greg Yuna, among others. The campaign was shot by photographers Ellington Hammond and Darryl Richardson, with creative direction by RanaVerse.
BOSS and the NBA collaborated to launch two capsule collections this year. The initial Spring/Summer 2021 launch will feature co-branded BOSS and NBA styles with the NBA logo as well as nine team logos, including the New York Knicks, Brooklyn Nets, Los Angeles Lakers, LA Clippers, Miami Heat, Chicago Bulls, Golden State Warriors, Houston Rockets and Toronto Raptors. Items in the capsule include long and short-sleeve hooded sweatshirts, crew neck sweatshirts, long and short-sleeve T-shirts, sweatpants and shorts.
The first collection will be available from mid-February 2021 and a second collection for Fall/Winter 2021 will launch in stores October 2021.