Some Dubai hotels are designed as an escape from the city. Others place you directly at the center of its energy. voco Dubai by IHG belongs firmly to the second category — a contemporary five-star hotel on Sheikh Zayed Road combining panoramic views, a strategic location and the relaxed lifestyle philosophy of the voco brand.

Location: Dubai at your doorstep

One of voco Dubai’s strongest advantages is its location. Positioned directly opposite Dubai World Trade Centre, the hotel is just a short walk from the World Trade Centre Metro Station and within easy reach of DIFC, Downtown Dubai, Museum of the Future, Dubai Mall and Burj Khalifa.

From the upper floors, guests experience a different side of Dubai — the endless movement of Sheikh Zayed Road, the city’s iconic skyscrapers and a skyline that becomes particularly impressive after sunset.

For business travelers, exhibition visitors or anyone coming to Dubai for a short city stay, the location is difficult to beat.

Rooms: above the city

voco Dubai features 471 contemporary rooms and suites, ranging from Deluxe and Premium Rooms to One- and Two-Bedroom Suites, as well as Ambassador and Royal Suites.

The interiors focus on modern comfort rather than excessive formality. Spacious layouts, large windows and elevated city views create a sense of openness despite being in the heart of one of Dubai’s busiest districts.

The real highlight is the view. From high above Sheikh Zayed Road, Dubai itself becomes part of the room’s design.

It reflects the voco philosophy perfectly: less of the traditional corporate hotel atmosphere and more of a relaxed, contemporary lifestyle experience.

Dining above Dubai

The hotel offers a diverse selection of dining experiences, catering to both international guests and Dubai residents.

One of its most distinctive venues is Windows Bar & Lounge on the 49th floor. Floor-to-ceiling windows reveal panoramic views across Dubai, making it an atmospheric place to watch the city transition from day to night.

Celsius Restaurant provides an international dining experience, while The Lounge offers a more casual setting for breakfast, lunch, dinner or simply a coffee between meetings.

The variety works particularly well for a city hotel: guests can spend an entire day inside the property without feeling limited in their choices.

Spa Zen: changing the pace

Dubai moves quickly, and sometimes the greatest luxury is simply being able to switch off.

Spa Zen provides exactly that contrast. The wellness facilities include treatment rooms, a sauna and steam room, complemented by a fitness center and outdoor swimming pool.

The 18-meter outdoor pool creates another opportunity to slow down and recharge without leaving the city.

It is an interesting contrast: one moment you are surrounded by the energy of Sheikh Zayed Road, and shortly afterwards you can disconnect completely inside the hotel’s wellness spaces.

Designed for business — but not only business

Its proximity to Dubai World Trade Centre naturally makes voco Dubai particularly attractive to business travelers.

The hotel also offers dedicated meeting and event facilities, including meeting rooms, a boardroom and ballroom, making it suitable for corporate gatherings and private events.

Yet describing voco Dubai simply as a business hotel would be inaccurate. Its restaurants, panoramic lounge, spa, swimming pool and central location give the property a much broader lifestyle appeal.

It works equally well for a business trip, a weekend in the city or a short Dubai stopover.

WOW Magazine verdict

voco Dubai represents Dubai in its most urban form: fast-moving, vertical, international and constantly evolving.

The hotel does not try to separate its guests from the city. Instead, it makes the city part of the experience.

You can start the morning with a meeting at Dubai World Trade Centre or DIFC, return for an afternoon by the pool or at Spa Zen, and finish the evening on the 49th floor overlooking the illuminated Dubai skyline.

Its combination of central location, spacious accommodation, panoramic views, extensive facilities and convenient access to Dubai’s key business and lifestyle districts defines the character of voco Dubai.

WOW Magazine hotel review
Dubai, United Arab Emirates
Category: 5-star city hotel
Location: Sheikh Zayed Road, Trade Centre District